Gregory, J., & Wiechman, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.
Style de citation Chicago (17e éd.)Gregory, James, et Jack G. Wiechman. Branding Across Borders: A Guide to Global Brand Marketing. Chicago: McGraw-Hill, 2002.
Style de citation MLA (9e éd.)Gregory, James, et Jack G. Wiechman. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.
Attention : ces citations peuvent ne pas être correctes à 100%.