APA (7th ed.) Citation

Gregory, J., & Wiechman, J. G. (2002). Branding across borders: A guide to global brand marketing. McGraw-Hill.

Chicago Style (17th ed.) Citation

Gregory, James, and Jack G. Wiechman. Branding Across Borders: A Guide to Global Brand Marketing. Chicago: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Gregory, James, and Jack G. Wiechman. Branding Across Borders: A Guide to Global Brand Marketing. McGraw-Hill, 2002.