00000cam a2200000 i 4500 UP-99796217607551265 Buklod 20230503092542.0 a ||| u ta 221026s2001 nyua r 001 0 eng d 0743204654 (iLib)UPD-00000480559 TMC DBUS rda eng DMLUC HF 5415.5 W564 2001 Wiersema, Fred author (Frederik Derk) The new market leaders who's winning and how in the battle for customers Fred Wiersema. New York The Free Press [2001] vii, 262 pages illustrations 25 cm. text rdacontent unmediated rdamedia volume rdacarrier Includes index. 1. Meet the New Market Leaders -- 2. Where Do They Lead? -- 3. Where Have All the Customers Gone? -- 4. What's New About the New Market Leaders? -- 5. Discover the New Customers -- 6. Entice the Searchers -- 7. Case in Point -- Yahoo! -- 8. Reassure the Streamliners -- 9. Case in Point -- EMC -- 10. Free Up the Delegators -- 11. Case in Point -- Solectron -- 12. Team Up with the Collaborators -- 13. Case in Point -- UPS -- 14. Take and Keep the Lead Customer relations Longitudinal studies. Consumer's preferences Longitudinal studies. Consumer's attitudes Longitudinal studies. Marketing Planning. FO UPD DBUS HF 5415.5 W564 2001 UPD TMC HF 5415.5 W564 2001 Book