APA (7th ed.) Citation

Peppers, D., & Rogers, M. (2001). One to One, B2B: Customer development strategies for the business to business world. Currency/Doubleday.

Chicago Style (17th ed.) Citation

Peppers, Don, and Martha Rogers. One to One, B2B: Customer Development Strategies for the Business to Business World. New York: Currency/Doubleday, 2001.

MLA (9th ed.) Citation

Peppers, Don, and Martha Rogers. One to One, B2B: Customer Development Strategies for the Business to Business World. Currency/Doubleday, 2001.