Crossing the chasm marketing and selling high-tech products to mainstream customers

Crossing the chasm marketing and selling high-tech products to mainstream customers

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Détails bibliographiques
Auteur principal: Moore, Geoffrey A. 1946-
Format: Livre
Langue:English
Publié: Oxford Capstone c1999.
Édition:2nd ed.
Sujets:
Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.