Crossing the chasm marketing and selling high-tech products to mainstream customers

Crossing the chasm marketing and selling high-tech products to mainstream customers

Toon alle (2) versies
Bibliografische gegevens
Hoofdauteur: Moore, Geoffrey A. 1946-
Formaat: Boek
Taal:English
Gepubliceerd in: Oxford Capstone c1999.
Editie:2nd ed.
Onderwerpen:
Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.