APA (7th ed.) Citation

Backman, M., & Butler, C. (2003). Big in Asia: 25 strategies for business success. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. Haundmills, Basingtoke, Hampshire: Palgrave Macmillan, 2003.

MLA (9th ed.) Citation

Backman, Michael, and Charlotte Butler. Big in Asia: 25 Strategies for Business Success. Palgrave Macmillan, 2003.