Strategic market segmentation how to market to the rich, the middle class and the "masa"

Strategic market segmentation how to market to the rich, the middle class and the "masa"

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Manylion Llyfryddiaeth
Prif Awdur: Roberto, Ned
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Makati City Lifecycle Press c2002.
Pynciau:
Marketing research.
Marketing > Social aspects.