Services marketing in Asia managing people, technology and strategy

Manylion Llyfryddiaeth
Prif Awdur:	Lovelock, Christopher H.
Awduron Eraill:	Writz, Jochen, Keh, Hean Tat
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Singapore Prentice-Hall c2002.
Pynciau:	Professions > marketing. Service industries > marketing.