Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

Show all versions (3)
Detalhes bibliográficos
Autor principal: Lovelock, Christopher H.
Outros Autores: Writz, Jochen, Keh, Hean Tat
Formato: Livro
Idioma:English
Publicado em: Singapore Prentice-Hall c2002.
Assuntos:
Professions > marketing.
Service industries > marketing.