Services marketing in Asia managing people, technology and strategy

Detalles Bibliográficos
Autor principal:	Lovelock, Christopher H.
Otros Autores:	Writz, Jochen, Keh, Hean Tat
Formato:	Libro
Lenguaje:	English
Publicado:	Singapore Prentice-Hall c2002.
Materias:	Professions > marketing. Service industries > marketing.