APA (7th ed.) Citation

Lovelock, C. H., Writz, J., & Keh, H. T. (2002). Services marketing in Asia: Managing people, technology and strategy. Prentice-Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., Jochen Writz, and Hean Tat Keh. Services Marketing in Asia: Managing People, Technology and Strategy. Singapore: Prentice-Hall, 2002.

MLA (9th ed.) Citation

Lovelock, Christopher H., et al. Services Marketing in Asia: Managing People, Technology and Strategy. Prentice-Hall, 2002.