Mohr, J. (2001). Marketing of high-technology products and innovations. Prentice-Hall.
Chicago Style (17. basım) AtıfMohr, Jakki. Marketing of High-technology Products and Innovations. Upper Saddle River, N.J: Prentice-Hall, 2001.
MLA (9th ed.) AtıfMohr, Jakki. Marketing of High-technology Products and Innovations. Prentice-Hall, 2001.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..