Managing imitation strategies how later entrants seize markets from pioneers

Detaylı Bibliyografya
Yazar:	Schnaars, Steven P.
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	New York Free Press c1994.
Konular:	Marketing. Technological innovations > Economic aspects. Entrepreneurship.