APA (7th ed.) Citation

Schnaars, S. P. (1994). Managing imitation strategies: How later entrants seize markets from pioneers. Free Press.

Chicago Style (17th ed.) Citation

Schnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. New York: Free Press, 1994.

MLA (9th ed.) Citation

Schnaars, Steven P. Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers. Free Press, 1994.