The fortune at the bottom of the pyramid

The fortune at the bottom of the pyramid

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Bibliographic Details
Main Author: Prahalad, C. K.
Format: Book
Language:English
Published: Upper Saddle River, NJ Wharton School Pub. c2005
Subjects:
International business enterprises > Social aspects > Developing countries.
Non-governmental organizations > Developing countries.
Poor > Developing countries.
Economic assistance > Developing countries.
Globalization > Economic aspects > Developing countries.