APA (7th ed.) Citation

Prahalad, C. K. (2005). The fortune at the bottom of the pyramid. Wharton School Pub.

Chicago Style (17th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Upper Saddle River, NJ: Wharton School Pub, 2005.

MLA (9th ed.) Citation

Prahalad, C. K. The Fortune at the Bottom of the Pyramid. Wharton School Pub, 2005.