Designing health communication campaigns what works?

Detalles Bibliográficos
Autor Principal:	Backer, Thomas E.
Outros autores:	Rogers, Everett M., Sopory, Pradeep
Formato:	Libro
Idioma:	English
Publicado:	Newbury Park, Calif. Sage c1992.
Subjects:	Mass media in health education. Communication in medicine.