Designing health communication campaigns what works?

Détails bibliographiques
Auteur principal:	Backer, Thomas E.
Autres auteurs:	Rogers, Everett M., Sopory, Pradeep
Format:	Livre
Langue:	English
Publié:	Newbury Park, Calif. Sage c1992.
Sujets:	Mass media in health education. Communication in medicine.