APA-Zitierstil (7. Ausg.)

Backer, T. E., Rogers, E. M., & Sopory, P. (1992). Designing health communication campaigns: What works? Sage.

Chicago-Zitierstil (17. Ausg.)

Backer, Thomas E., Everett M. Rogers, und Pradeep Sopory. Designing Health Communication Campaigns: What Works? Newbury Park, Calif: Sage, 1992.

MLA-Zitierstil (9. Ausg.)

Backer, Thomas E., et al. Designing Health Communication Campaigns: What Works? Sage, 1992.