APA (7th ed.) Citation

Lorie, J. H. (1951). Basic methods of marketing research. McGraw-Hill.

Chicago Style (17th ed.) Citation

Lorie, James Hirsch. Basic Methods of Marketing Research. New York: McGraw-Hill, 1951.

MLA (9th ed.) Citation

Lorie, James Hirsch. Basic Methods of Marketing Research. McGraw-Hill, 1951.