The technique of marketing research, prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman. - American Marketing Society; Wheeler, Ferdinand C.; American Marketing Association (New York McGraw-Hill, 1937)
"Because of the merger, on January 1, 1937, of the National Association of Marketing Teachers and the American Marketing Society, this work while prepared by a committee of the society is being published under the official sponsorship of the combined groups and in the name of the new organization : The American Marketing Association."
Keywords: Marketing