APA (7th ed.) Citation

American Marketing Society, American Marketing Association, & Wheeler, F. C. (1937). The technique of marketing research, prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman. McGraw-Hill.

Chicago Style (17th ed.) Citation

American Marketing Society, American Marketing Association, and Ferdinand C. Wheeler. The Technique of Marketing Research, Prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, Chairman. New York: McGraw-Hill, 1937.

MLA (9th ed.) Citation

American Marketing Society, et al. The Technique of Marketing Research, Prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, Chairman. McGraw-Hill, 1937.