Focus groups a practical guide for applied research

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...

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Chi tiết về thư mục
Tác giả chính: Krueger, Richard A. (Tác giả)
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Thousand Oaks, California Sage Publications [1994]
Phiên bản:Second edition.
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