Focus groups a practical guide for applied research

The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Krueger, Richard A. (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: Thousand Oaks, California Sage Publications [1994]
الطبعة:Second edition.
الموضوعات: