Cita APA (7th ed.)

Bednall, S., & Kanuk, W. (1997). Consumer behaviour. Prentice Hall.

Cita Chicago (17th ed.)

Bednall, Shiffman, i Watson Kanuk. Consumer Behaviour. Sydney: Prentice Hall, 1997.

Cita MLA (9th ed.)

Bednall, Shiffman, i Watson Kanuk. Consumer Behaviour. Prentice Hall, 1997.

Atenció: Aquestes cites poden no estar 100% correctes.