Newman, B. I. (1994). The marketing of the president: Political marketing as campaign strategy. Sage Publications.
Lua i Stíl Chicago (17ú heag.)Newman, Bruce I. The Marketing of the President: Political Marketing as Campaign Strategy. Thousand Oaks, CA: Sage Publications, 1994.
Lua MLA (9ú heag.)Newman, Bruce I. The Marketing of the President: Political Marketing as Campaign Strategy. Sage Publications, 1994.
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