Journal of marketing. - American Marketing Association; American Marketing Society; National Association of Marketing Teachers (Bermont American Marketing Association, 2004)
Special issues accompany some vols.
Also issued online.
Pub. by the American Marketing Society and the National Association of Marketing Teachers, July-Oct. 1936.
Vols. 1-10, July 1936-Apr. 1946, with v. 11 (issued as v. 11, no. 3, pt. 2); Vols. 26-30, Jan. 1962-Oct. 1966. 1 v. 28 cm.
Formed by the union of: American marketing journal and: National marketing review.
Keywords: Marketing