Brandmaps the competitive marketing strategy game

Brandmaps the competitive marketing strategy game

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Détails bibliographiques
Auteur principal: Chapman, Randall G.
Format: Livre
Langue:English
Publié: Upper Saddle River, N.J. Prentice Hall c1997.
Édition:4th ed.
Sujets:
Marketing > Computer simulation.
Product Management > Computer simulation.