TY  - BOOK
T1  - Brandmaps the competitive marketing strategy game
A1  - Chapman, Randall G.
LA  - English
PP  - Upper Saddle River, N.J.
PB  - Prentice Hall
YR  - 1997
ED  - 4th ed.
UL  - https://tuklas.up.edu.ph/Record/UP-99796217607233093
OP  - 156
CN  - HF 5415.125 C64 1997
KW  - Marketing : Computer simulation.
KW  - Product Management : Computer simulation.
ER  -