Chapman, R. G. (1997). Brandmaps: The competitive marketing strategy game (4th ed.). Prentice Hall.
Chicago Style (17. basım) AtıfChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 4th ed. Upper Saddle River, N.J: Prentice Hall, 1997.
MLA (9th ed.) AtıfChapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 4th ed. Prentice Hall, 1997.
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