APA (7th ed.) Citation

Chapman, R. G. (1997). Brandmaps: The competitive marketing strategy game (4th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Chapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 4th ed. Upper Saddle River, N.J: Prentice Hall, 1997.

MLA (9th ed.) Citation

Chapman, Randall G. Brandmaps: The Competitive Marketing Strategy Game. 4th ed. Prentice Hall, 1997.