Cita APA (7th ed.)

East, R. (1997). Consumer behaviour: Advances and applications in marketing. Prentice Hall.

Cita Chicago (17th ed.)

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. London, New York: Prentice Hall, 1997.

Cita MLA (9th ed.)

East, Robert. Consumer Behaviour: Advances and Applications in Marketing. Prentice Hall, 1997.