APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (1999). Contemporary marketing research (4th ed.). West Pub.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 4th ed. St. Paul, Minn: West Pub, 1999.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Contemporary Marketing Research. 4th ed. West Pub, 1999.