Rapp, S., & Collins, T. L. (1988). Maximarketing: The new direction in advertising, promotion, and making strategy. New American Book Library.
Citace podle Chicago (17th ed.)Rapp, Stan, a Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Making Strategy. New York: New American Book Library, 1988.
Citace podle MLA (9th ed.)Rapp, Stan, a Thomas L. Collins. Maximarketing: The New Direction in Advertising, Promotion, and Making Strategy. New American Book Library, 1988.
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