APA (7th ed.) Citation

Kerr, M. (1999). How to promote your web site effectively. Aslib.

Chicago Style (17th ed.) Citation

Kerr, Mark. How to Promote Your Web Site Effectively. London: Aslib, 1999.

MLA (9th ed.) Citation

Kerr, Mark. How to Promote Your Web Site Effectively. Aslib, 1999.