Marketing university outreach programs - Foster, Ralph S.; Sauser, William I.; Self, Donald R. (New York Haworth Press, 1994)
"Has also been published as Journal of nonprofit & public sector marketing, volume 2, numbers 2/3 1994"--T.p. verso.
Includes bibliographical references and index.
Keywords: Public universities and colleges -- Public services -- Marketing. -- United States; Industrial marketing -- United States; University extension -- United States