APA (7th ed.) Citation

Gruenwald, G. (1997). How to create profitable new products: From Mission to Market. NTC Business Books.

Chicago Style (17th ed.) Citation

Gruenwald, George. How to Create Profitable New Products: From Mission to Market. Chicago: NTC Business Books, 1997.

MLA (9th ed.) Citation

Gruenwald, George. How to Create Profitable New Products: From Mission to Market. NTC Business Books, 1997.