Marconi, J. (1999). The brand marketing book: Creating, managing, and extending the value of your brand. NTC Business Books.
Citación estilo ChicagoMarconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Chicago: NTC Business Books, 1999.
Cita MLAMarconi, Joe. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. NTC Business Books, 1999.
Warning: These citations may not always be 100% accurate.