APA (7th ed.) Citation

Knapp, D. E. (2000). The Brandmindset. McGraw-Hill.

Chicago Style (17th ed.) Citation

Knapp, Duane E. The Brandmindset. New York: McGraw-Hill, 2000.

MLA (9th ed.) Citation

Knapp, Duane E. The Brandmindset. McGraw-Hill, 2000.