APA (7th ed.) Citation

Bly, R. W. (1999). Advertising manager's HANDBOOK / Robert W. Bly (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Bly, Robert W. Advertising Manager's HANDBOOK / Robert W. Bly. 2nd ed. Paramus, N.J: Prentice Hall, 1999.

MLA (9th ed.) Citation

Bly, Robert W. Advertising Manager's HANDBOOK / Robert W. Bly. 2nd ed. Prentice Hall, 1999.