APA (7th ed.) Citation

Dunn, S. W. (1961). Advertising: Its role in modern marketing. Rinehart and Winston.

Chicago Style (17th ed.) Citation

Dunn, Samuel Watson. Advertising: Its Role in Modern Marketing. New York: Rinehart and Winston, 1961.

MLA (9th ed.) Citation

Dunn, Samuel Watson. Advertising: Its Role in Modern Marketing. Rinehart and Winston, 1961.