APA (7th ed.) Citation

McDonald, M. H. B. (1984). Marketing plans: How to prepare them, how to use them. For the Institute of Marketing and the CAM Foundation [by] Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. London: For the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984.

MLA (9th ed.) Citation

McDonald, Malcolm H. B. Marketing Plans: How to Prepare Them, How to Use Them. For the Institute of Marketing and the CAM Foundation [by] Heinemann, 1984.