Gale, C. (1986). Cases in international marketing / [compiled by] Christopher Gale, Neil H. Bordon, Jr., Jean-Pierre Jeannet. Prentice-Hall.
Chicago Style (17th ed.) CitationGale, Christopher. Cases in International Marketing / [compiled by] Christopher Gale, Neil H. Bordon, Jr., Jean-Pierre Jeannet. Englewood Cliffs, N.J: Prentice-Hall, 1986.
MLA (9th ed.) CitationGale, Christopher. Cases in International Marketing / [compiled by] Christopher Gale, Neil H. Bordon, Jr., Jean-Pierre Jeannet. Prentice-Hall, 1986.
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