TY  - BOOK
T1  - The practice of marketing management analysis, planning, and implementation
A1  - Cohen, William A. 1937-
LA  - English
PP  - New York
PB  - Macmillan
YR  - 1988
UL  - https://tuklas.up.edu.ph/Record/UP-99796217607092571
OP  - 695
CN  - HF 5415.13 C63
KW  - Marketing : Management.
ER  -