APA (7th ed.) Citation

Cohen, W. A. (1988). The practice of marketing management: Analysis, planning, and implementation. Macmillan.

Chicago Style (17th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. New York: Macmillan, 1988.

MLA (9th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. Macmillan, 1988.