Shaw, R., & Stone, M. (1988). Database marketing. Gower.
Chicago Style (17th ed.) CitationShaw, Robert, and Merlin Stone. Database Marketing. Aldershot, Hants, Eng: Gower, 1988.
MLA (9th ed.) CitationShaw, Robert, and Merlin Stone. Database Marketing. Gower, 1988.
Warning: These citations may not always be 100% accurate.