APA (7th ed.) Citation

Shaw, R., & Stone, M. (1988). Database marketing. Gower.

Chicago Style (17th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing. Aldershot, Hants, Eng: Gower, 1988.

MLA (9th ed.) Citation

Shaw, Robert, and Merlin Stone. Database Marketing. Gower, 1988.