Shaw, R., & Stone, M. (1988). Database marketing. Gower.
Cita Chicago (17th ed.)Shaw, Robert, i Merlin Stone. Database Marketing. Aldershot, Hants, Eng: Gower, 1988.
Cita MLA (9th ed.)Shaw, Robert, i Merlin Stone. Database Marketing. Gower, 1988.
Atenció: Aquestes cites poden no estar 100% correctes.