APA (7th ed.) Citation

Caples, J. (1983). How to make your advertising make money. Prentice-Hall.

Chicago Style (17th ed.) Citation

Caples, John. How to Make Your Advertising Make Money. Englewood Cliffs, N.J: Prentice-Hall, 1983.

MLA (9th ed.) Citation

Caples, John. How to Make Your Advertising Make Money. Prentice-Hall, 1983.