HANDBOOK of advertising art production - Schlemmer, Richard M. (Englewood Cliffs, N.J. Prentice-Hall, 1984)
Keywords: Advertising layout and typography--Handbooks, manuals, etc; Commercial art--Printing--Handbookms, manuals, etc; Graphic arts--Handbooks, manuals, etc; I. Title; Photomechanial processes--Handbooks, manuals, etc