APA-referens (7:e uppl.)

Ries, A. (1989). Bottom-up marketing / by Al Ries and Jack Trout. McGraw-Hill.

Chicago-referens (17:e uppl.)

Ries, Al. Bottom-up Marketing / by Al Ries and Jack Trout. New York: McGraw-Hill, 1989.

MLA-referens (9:e uppl.)

Ries, Al. Bottom-up Marketing / by Al Ries and Jack Trout. McGraw-Hill, 1989.